Project Description
To develop an initiative to get children active and, at the same time, to support local communities.
TMB’s Solution
TMB Events created The Tesco Cup – a youth football initiative run through community clubs in England, Scotland, Wales and Northern Ireland.
The Outcome
The Tesco Cup ran for six seasons and was a phenomenal success, with over 300,000 youths taking part. Interest generated by the tournament led to a joint skills programme being launched with the FA. Tesco has since decided to focus its football activity on the primary school sector and now sponsors the ESFA Cup at U11. TMB Events have been instrumental in supporting Tesco with the new ESFA Tesco Cup and look forward to helping the competition grow and improve in the future. Tesco is also the official supermarket to the Football Association and the main sponsor of English Women’s Football.
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