Project Description

Key representatives of the supply chain within the UK grocery industry gather together in order to acquaint themselves and discuss trending topics for the industry and unite in a joint effort to support the GroceryAid charity (which helps people in the UK from across the grocery industry).

TMB’s Solution

Making things look easy is not in itself easy. We started with a great location, Quinta de Lago in Portugal, where our venue was the Conrad Resort. Chartered flights were also commissioned for the most efficient use of our celebrity guests’ time.

With 160 of these most special VIPs and 12 sponsors, the pressure to get things right every step of the way, has never been greater. Under the banner of the Golf Masters in support of GroceryAid, plenty of golf was played but business, sport, success and charity have always gone hand in hand in their shared obsession with performance, efficiency, survival, recovery, crisis management and the ability to inspire others to lead better lives and fight adversity.

This event was no different and there was a lot more than just playing golf within the resort. The daily business sessions were interspersed with VIP keynote speakers such as Ian Woosnam, 1991 US Masters Champion and 2006 Winning Ryder Cup Captain giving a live interview on the arrival night. This was followed by a workshop type session with Sir Clive Woodward and his “Winning Moves” a phrase he coined to capture those practices crucial to success.

The evening featured a live interview with Sir Ian Botham and some of his playing colleagues on the highs and lows of their cricket careers.

A silent auction, a live action and a raffle have ensured that charity was the red thread throughout this event and GroceryAid benefitted hugely from the celebrities’ generosity.

TMB Events was in charge of logistics (chauffeurs, private planes, own flights), full ground support and catering to every conceivable individual requirement.

The Outcome

To step in and run this event in its 15th year for the first time has been really challenging but the quality and quantity of the effusive post-event feedback has more than reassured us of a job well done. GroceryAid has also achieved its objectives proving that win-win-win is possible for all: guests, charity and business performance.

We are looking forward to raising the bar in 2016 with the introduction of some digital technology touches whilst maintaining our signature personal touch.