Project Description

The objective of this event was to provide the national Alliance Healthcare network of pharmacy owners with the opportunity to engage in an informal setting on the backdrop of an established tradition, which is the annual 7-day golfing event in Europe.

TMB’s Solution

This year’s event location was chosen as the iconic Lake Como in Italy. Nestled in a mountainous area in Northern Italy, the Sheraton Resort welcomed our group of 70 guests in mid-June for a week-long golf tournament.

As always TMB Events provided a complete event solution from flights and transfers to accommodation, ground support and careful consideration for individual needs… and plenty of golf tournament expertise thrown in for good measure!

To allow all participants to connect and to experience all aspects of the best golf courses in the area, the group was split in four and TMB employed a rotation system with coach transfers to each of these golf courses: Villa d’Este, Menaggio & Cadenabbia Golf Club, La Pinetina and the Carimate Golf Club.

The evenings were lightened up by drinks receptions and on- and off-site dinners, as well as plenty of time at leisure. To support the individual needs of our guests, TMB Events provided a hospitality desk throughout the event with trips to Cernobbio, the municipality of Lake Como, being particularly popular.

The winners of the tournament were announced during the gala dinner and prize presentation at Villa Flori on the final night of the event. Make no mistake these were worthy winners especially in the challenging (winners would probably call them “rewarding”) high-altitude conditions of the courses around Lake Como.

The Outcome

Participants felt that the format of the event worked well and it allowed them to build relationships, share best practice and discuss candidly the strategic direction and opportunities for further development of the Alliance Healthcare nationwide network.

In the final vote Spain was nominated as the destination for the golf week next year. ¡Hola Espagna! Here we come again!