Project Description

160 of the top Grocery Industry Leaders attended a 3 day event which this year took place at the Penha Longa Resort near Lisbon in Portugal. The weekend was filled with activities for the guests including Golf, Cycling and new for this year a Retail Study Tour. The weekend raised a substantial amount of money for the GroceryAid charity.


TMB’s Solution

Once again this year a chartered flight was organised for the most efficient use of the guests’ time. Leaving London Luton, guests arrived into Lisbon where they were transferred by coach to the Penha Longa Resort. A breath taking view of the Golf Course which is ranked in the top 30 Courses in Europe welcomed guests to the hotel.

Guests had a choice of activities to partake in over the course of the weekend including Golf, Cycling, Spa and a Retail Study Tour. Gold medal winning Olympian Laura Kenny joined guests for the weekend and treated them to an inspirational interview as well as joining the cyclists for the day. The evening dinners gave guests a chance to network as well as providing them with entertainment from former Lions Tour players including Jason Leonard and Sir Clive Woodward.



Throughout the weekend guests bought raffle tickets and put bids on the silent auction to raise those all-important funds for the charity. Grocery Aid once again has benefited hugely from the guests’ generosity.

TMB organised all the logistics of the weekend including the Charter Flight, individual flights, transfers, hotel accommodation, dinners and the all of the activities.

The Outcome

The team faced many challenges along the way with this event however the many thank you emails received assured us of a job well done. Raising money for the charity was the main aim of the event and the generosity of the guests warranted this for another year.

Plans have already been put in place for 2018 where we are looking at a brand new venue – watch this space!