Celebrity Golf Masters

Project Description

Key representatives of the supply chain within the UK Grocery Industry (i.e. Coca-Cola, Heineken, Warburtons etc) gather together with Senior Board Level Executives from the Trade (Tesco, Sainsbury’s, Waitrose, Asda) in order to acquaint themselves and discuss trending topics for the industry and unite in a joint effort to support the GroceryAid charity (which helps people in the UK from across the grocery industry).

TMB’s Solution

Making things look easy is not easy in itself! TMB took exclusivity of a great venue – The Conrad Resort in Quinta de Lago in the Algrave. Chartered flights were also commissioned for the efficient use of our VIP & Celebrity guests’ time.

With 160 VIP guests and 12 Sponsors, the pressure to get things right every step of the way, has never been greater. Under the banner of the Golf Masters in support of Grocery Aid, plenty of golf was played but business, sport, success and charity have always gone hand in hand in their shared obsession with performance, efficiency, survival, recovery, crisis management and the ability to inspire others to lead better lives and fight adversity.

This event is no different and there is a lot more than just playing golf or cycling for over 90km each day! The daily business sessions were interspersed with VIP keynote speakers such as Ian Woosnam, 1991 US Masters Champion and 2006 Winning Ryder Cup Captain and Laura Trott – multi gold medal winning cyclist.  Sir Clive Woodward provided a workshop type session for his “Winning Moves” – a phrase he coined to capture those practices crucial to success.

The evening featured a live interview with Sir Ian Botham and some of his playing colleagues on the highs and lows of their cricket careers.

A live auction, silent auction and raffle ensured that the charity was the red thread throughout this event and GroceryAid benefitted hugely from the guests generosity.

TMB Events was in charge of all aspects of the management of the Event including the online registration, guest liaison, travel plans including private chauffeurs, chartered aircraft, full ground support, hotel liaison, food & beverage arrangements including menus personally selected by Michel Roux Snr (an avid supporter of this event) and all charity fundraising activities.

The Outcome

To step in and run this event in its 15^th year for the first time was very challenging but the quality and quantity of the effusive post event feedback more that reassured us of a job well done.

GroceryAid has also achieved its objectives proving that win-win-win is possible for all: guests, charity and business performance.

TMB Events have continued to manage this event, having just completed the 5^th consecutive event in Girona.’