Some ideas are simply brilliant and this proved to be one of them. At the Fleet News Awards 2014, held in March at the Grosvenor House in London, Toyota & Lexus Fleet Services GB wanted to take away the headache from the decision makers while promoting a healthy alternative: its Petrol Full Hybrid range. This was done by handing out “Quit nicotine, take up hybrid” tablet packs with mint candy “pills”.

TMB Events provided a nurse and a doctor on site who were happy to provide ‘health MOT’s’. And the best measurement tool for the success of the evening were the crammed photo booths where attendees could have a snap with the lovely doctor or nurse. Pain-free and memorable!